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AI Insights · Timothy · January 2024

Top 5 Social Apps on Android in the UK in Q4 2023

TikTok, Grindr, Facebook, Bigo Live, and Instagram showcased varying trends in downloads, revenue, and active users in the UK during Q4 2023.

Top 5 Social Apps on Android in the UK in Q4 2023

In Q4 2023, the top 5 social apps on the Android platform in the United Kingdom exhibited diverse performance trends. Data from Sensor Tower reveals insights into weekly downloads, revenue, and active users, providing a comprehensive view of their market presence.

TikTok experienced notable fluctuations in its weekly revenue, peaking at around $828K in mid-November and then gradually declining to approximately $409K by the end of December. Weekly downloads also saw a significant rise, starting at about 47K in late September and reaching nearly 97K by the end of December. Active users remained relatively stable throughout the quarter, fluctuating around the 8.5M mark.

Grindr - Gay Dating & Chat maintained a consistent weekly revenue, averaging around $75K, with minor variations. Downloads showed a declining trend, starting at approximately 2.8K in late September and dropping to about 1.7K by mid-December. Active users exhibited slight fluctuations, averaging around 190K.

Facebook saw a relatively stable weekly revenue, hovering around $33K. Downloads showed some variability, peaking at about 39K in the last week of December. Active users remained consistently high, averaging around 20.3M throughout the quarter.

Bigo Live - Live Streaming App demonstrated an upward trend in weekly revenue, peaking at approximately $28K in mid-December. Downloads remained steady, averaging around 12.5K. Active users also showed a stable trend, fluctuating around 127K.

Instagram displayed a steady weekly revenue, averaging around $23K. Downloads saw a significant increase, rising from about 34K in late September to approximately 63K by mid-December. Active users remained stable, averaging around 8.2M throughout the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the social app market in the UK. For more detailed analytics and trends, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2024